I was part of the team that took care of the website for our Daily Telegraph newspaper. I worked in a group of three, working together with Derek and Dara. Our task was to create a front page design and layout for our newspaper, using a template that was given to us. We had to find and resize different adverts for the page. The main task for this page was to create headlines for some select stories that we were given, ordering them on the page, and pairing them with the appropriate images, to capture the audience's attention. We also had to coordinate with the other groups, to make our different elements synegise, and make the newspaper feel realistic overall.
For one media form, describe the codes and conventions you chose to follow and explain their intended impact.
To make our webpage seem like it was produced by The Telegraph, we had to identify and apply the typical codes and conventions usually used by The Telegraph. For example, The Telegraph is a newspaper that writes its headlines in a non-bias way, only ever quoting the opinions of those featured in their stories. Therefore, we only ever structured our headlines to grab our readers' attetention, and never to convey an opinion (eg 'Terror attack in Baghdad, 543 dead'- stat grabs audience attantion, whilst not conveying any stance in the issue) such as a paper like the Mirror would. We also included premium stories, as the Telegraph's website has a paywall, that restricts users from viewing certain stories without a digital subscription.
Explain how your choices reflect the real newspaper's values and target audience.
Our choices reflect the newspaper's values and their audience pretty well, in my opinion. For example, the Telegraph's readership enjoys stories about Brexit, as connoted from the prescence of several Brexit headlines and a Brexit tracker on the Telegraph website. So we used a Brexit story as our main story, as to well represent the Telegraph newspaper, and grab the audience's attention. We also noticed that demographics for the Telegraph readership saw most reader to be middle/upper middle class, so we included high class adverts, such as the Tiffany's jewellery ad at the top of the page.
Explain how your team adapted the news across the three different media forms and the reasons behind your decisions.
Our team used three different forms of media: print, digital and social media. We had to communicate between each other to keep things like headlines and featured stories consistant (the print couldn't have a different main story to the digital for example), whilst also changing things around (the images used for each story would be different across all three platforms, as not to be repetitive).
In hindsight, is there anything about your team's outcomes that you would adapt or improve?
I think that our team could have adapted the fonts to represent the Telegraph more, and I think collabiration between groups could have been better, as our team put in the wrong headlines at times. Overall though, I think the team did a good job adapting to represent the Telegraph, and that the end product would seem pretty realistic if it was ever produced.
WWW An adequate response to the questions; some sense of audience and conventions
ReplyDeleteEBI no sense of political stance, non-bias point is problematic, no clear sense of the connection between the platforms and the importance of social media to the main website.