3. What I have learnt about the codes and conventions of print adverts and how I intend to demonstrate this knowledge and understanding in my production in order to communicate meaning successfully

In the advertising industry, corporations use many different codes and conventions, in order to entice their audience, in order to persuade them persuade them to purchase the product/service they are selling.  In the TV advertising industry, codes and conventions can also be used to portray themes and messages in detail, further persuading people to purchase the product. Below, I have identified codes and conventions which I can incorporate into my own adverts, in order to persuade people to buy the deodorant I am promoting.

Each and every deodorant advert contains a pack shot at the end of it, in order to show the product to the audience, so they can get an idea of what it looks like, and recognise it when purchasing it. This pack shot also helps to promote the brand, as the product logo and name can also be seen in this shot.

Many deodorant adverts also feature use of the deodorant throughout its duration. This is so that the effect of the product can be linked to its brand identity, through the series of events throughout the advert, and so that the product can be persuaded in a positive light, thus persuading people to buy it.

Another common convention for deodorant adverts is to be set in an urban environment. This helps it to seem modern and trendy, and helps the target audience to relate to it. Each advert also has a basic storyline, usually on a modern topic that audiences can relate with. This storyline incoporates the deodorant into itself, to potray the deodorant positivly.

All cosmetics adverts use basic codes and conventions to suit themselves to their audience. It is therefore important that I do the same, as the themes mentioned in post 2 will not have a context without these technicalities, which work together with themes and ideas to appeal to a target audience in the fullest extent.