Trailer analysis- 'Logan' was realesed February 2017, and follows the final chapter of Marvel hero Wolverine's life. The film took a largely different approach to most other Marvel films, as reflected by the trailer. The trailer contains graphic violence, showing the  girl hacking mercineries to bits, suggesting that the trailer is meant to appeal to older audiences. The return of Wolverine largely appeals to Marvel fans, especially those who are also fans of the actor Hugh Jackman (who plays Logan).

The genre for the film is action/adventure, as reflected by the consitant explosions and fight scences throughout the trailer. The genre is another source of audience appeal, as Marvel audiences are familiar with fight scences and villains. The villain is another typical action genre signifier, this time being a mercenary seeking to oversee the extinction of mutants, including the girl.

The film has been branded as a Marvel movie, so the public is able to associate 'Logan' with other Marvel movies. This is shown by the Marvel ident at the beginnning of the trailer. Since many Marvel movies in the past have been successful, potentials viewers are more likely to go and watch 'Logan', as they can associate it with previous successes, making them belwive it will be a good film. Although Marvel is owned by Disney, the trailer doesn't contain any Disney ident, because Disney is associated with kid-friendly, family movies, while this movie is a violent action/adventure movie for older audiences. Therefore, it would not have been a good idea to put the Disney ident into the trailer, because potential audiences may have been put off by Disney's kid-friendly vibe.

Character representation is varied greatly in this trailer. The character Laura is presented as a sweet, friendly child, when in reality she is a fighter/anti-hero. She has been included as a strong female character, so that she may come across as represenatative of women and femanism, which will attract female audiences to watch 'Logan'. On the other hand, there is Logan, a sterotypical male character that has proven popular in previous Marvel films, representaive of heroism and strength. He has been represnted as his old, quick-to-temper self, because it's a characteristic that has proven popular with Marvel fans in the past.